The society where everyone survives on liquid, it becomes apparent that flavoured drinks will not cease to exist. People invented all kinds of flavours, from the scent of a newborn to the end-of-the-sunset flavoured drink. From the noise of cutting a thumbnail to paper-cut flavour, from the taste of red-hot iron to plastic doll flavour.
Currently, the flavour industry is charred by oils and synthetic chemicals, where one cannot distinguish what’s chemical and what’s organic. As there are awareness campaigns everywhere, people are trying to move away from synthetic to semi-synthetic. Nevertheless, the industry is destined to grow multifold. Just last month, an article published in Money Matters states that the flavouring industry is growing at the rate of 21% every year, and the overall stronghold is only with a bunch of giants—we all know them as “metal and petrochemicals.” Last, people in my opinion who would have thought this: “Woah, let’s make people hooked up to the liquid.”
I am an informed decision-maker and investor, and while searching where I should invest, I always look towards powdered combinations which people can enjoy with ease. There is one company which works in niche flavours: human scent. It converts ashes to flavour. They need as little as the touch of lips. Lips are important here. For example, lip-touched smoked cigarettes can be used for scent making. They basically employ organisms which are chemolithotrophs to oxidise the remnant compounds and then filter and transfer only that remaining human scent that the person associated with.
This has multiple uses. A prominent use is for broken hearts, where they are left with fragments of memories of their loved ones and where they can drink and savour the memories.
Or in the case of police investigation, where a drug case is being investigated.
It’s used by psychologists and marketing agencies to understand the markers of people and whether there is a way to get into the reluctant potential buyer’s head.
I am just an investor, and I am looking for profits in the long term. I know people like flavoured liquids, and any innovation is hailed for a short time and then goes into the lost-and-found department. My motto is sustainable investment, where a company will not be wiped out from the memory of the consumer pretty easily. I am swayed, as this company is definitely doing that. This company checks all the boxes. I am interested in where they tap into your emotional needs at physical levels and want you to appreciate more of their product. If I had $100bn, I surely would invest in this venture. Not only that, I see myself promoting this to everyone I meet. Every. Possible. Encounter.
Intriguing though. Why am I being obsessed by the thought? Has corporations started mixing their corporate pheromones in my drink somehow? And I am obsessed? Investigation begins.
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